Transforming legacy consumer packaged goods operations into high-margin, automated growth engines. We architect autonomous supply chain intelligence, predictive retail replenishment, and bespoke enterprise AI systems that expand EBITDA.
THE CPG SCALE BOTTLENECK
For 8-figure consumer brands, scaling beyond $10M ARR exposes severe operational vulnerabilities: unpredictable wholesale chargebacks, ballooning 3PL storage fees, working capital locked in dead inventory, and rising digital acquisition costs. Most brands experiment with off-the-shelf generative AI tools and fragmented SaaS plugins, only to find they fail to impact bottom-line EBITDA.
Off-the-shelf AI cannot reconcile mass-retail deductions, optimize raw material forecasting across factories, or engineer proprietary data moats. Without custom-engineered AI infrastructure built directly into your P&L, operations stay manual, margins compress, and enterprise valuation multiples stagnate.
PRACTICE PILLARS
Six specialized practice areas, grouped by the lever they pull: expanding top-line revenue and enterprise value, or removing cost and working-capital drag.
REVENUE GENERATING
Systems engineered to acquire customers profitably, compound lifetime value, and expand institutional valuation multiples.
Synthetic Creative Pipelines & Multi-Channel Attribution
Automating creative iteration, high-velocity ad testing, and real-time bid optimization across Meta, Google, and TikTok. Lowering blended CAC while scaling top-of-funnel customer acquisition profitably.
Subscription Replenishment, Churn Mitigation & Dynamic Bundling
Transforming transactional buyers into durable recurring cash flow using machine learning models that predict reorder cycles, deliver personalized replenishment triggers, and maximize 60-day customer contribution margin.
Proprietary Data Architecture & Strategic Pre-Sale Positioning
Structuring your proprietary operational and consumer data into defensible, audit-ready intellectual property. Positioning your brand for premium valuation multiples during private equity exits or strategic acquisitions.
COST OPTIMIZATION
Systems engineered to eliminate operational leakage, release trapped working capital, and defend net margin.
Dynamic ERP, Factory & 3PL Working Capital Optimization
Deploying predictive machine learning pipelines that synthesize multi-channel sales velocity, seasonality, and supplier lead times to eliminate stockouts, prevent costly overproduction, and release working capital.
Automated Dispute Resolution for Tier-1 Retail Accounts
Deploying automated document-processing agents to audit, dispute, and recover millions in illicit chargebacks, shortage claims, and OTIF compliance fines across Walmart, Target, Costco, and Kroger.
Custom Internal LLMs, Customer Operations & SOP Automation
Embedding autonomous AI agents directly into supply chain, customer service, and finance departments. Slashing operational overhead, accelerating turnaround times, and scaling revenue without adding headcount.
Consumer Packaged Goods
Scale Baseline
Executive Leadership
The rare synthesis of Silicon Valley enterprise AI architecture combined with 15+ years of 8-figure CPG P&L and mass retail execution.
MANAGING PARTNER / 01
Managing Partner — Omnichannel Scale, Retail & CPG Operations
The Wharton School (Finance) • The Ohio State University (Marketing)
JB is a seasoned growth operator with over 15 years of scale-up P&L leadership across consumer packaged goods, health & wellness, medical devices, and omnichannel retail. As VP of Operations at Wow Skin Science, he managed an 8-figure multi-channel P&L across 5,300+ retail stores and global e-commerce, professionalizing operations to support a valuation expansion from ~$150M to ~$280M and securing a $48M investment from GIC. As COO at Moose Brands, he scaled its portfolio of consumer brands to deliver a 70% YoY EBITDA increase. He has led the go-to-market strategy, SKU architecture, and launch of over 2,000 SKUs, managing end-to-end supply chains and negotiating distribution partnerships with Tier-1 retailers including Walmart, Costco, Target, Nordstrom, Macy's, Best Buy, Kroger, and Whole Foods. At GHMA Advisory, he bridges advanced technology and operational execution to protect gross margins, optimize retail velocity, and expand enterprise EBITDA.
Core Capabilities Brought to Your Brand
PARTNER / 02
Partner — Consumer Devices, AI & SaaS
MIT Sloan School of Management (MS) • UC Irvine (BS) • FINRA Series 7 & 66 • Patented Tech Inventor
Varag operates at the cutting edge of consumer devices, artificial intelligence, and strategic technology transactions. At Google, he works on strategic product partnerships across Platforms & Devices, a $40B+ organization, helping shape next-generation AI hardware platforms, product strategy, and commercial partnerships with leading technology companies. At Qualcomm, he helped shape the AI roadmap for Snapdragon Spaces XR and led the commercial integration of Clay AIR's AI assets into next-generation Lenovo products following its acquisition. As Founding Partner of Actuate, he has advised technology companies on growth strategy, strategic partnerships, commercialization, and M&A, including $800M in spatial computing revenue opportunities, $60M in GenAI operational implementation opportunities, and venture fundraising contributing to over $500M in valuation increases. Varag holds a master's degree in Engineering and Management from MIT and a B.S. in Structural Engineering from the University of California, Irvine.
Core Capabilities Brought to Your Brand
Varag architects the enterprise AI infrastructure, custom machine-learning systems, and defensible data moats. Jorge deploys the omnichannel operational execution, retail velocity, and net margin defense. Together, we provide CPG founders with complete, end-to-end enterprise value creation.
Forensic diagnosis of operational cost centers, demand forecasting error rates, wholesale deduction leakage, marketing CAC attribution, and ERP data architecture.
Designing custom machine learning models, structuring clean data pipelines, integrating automated retail deduction auditing, and building synthetic creative systems.
Hands-on deployment alongside your executive leadership: automating department workflows, training internal teams, optimizing working capital, and preparing institutional data rooms.
CONFIDENTIAL DISCOVERY
Schedule a 30-Minute Discovery Call with Our Partners
A confidential introductory conversation with Managing Partner Jorge Benitez and Partner Varag Gharibjanian to learn more about your brand, review operational bottlenecks, and explore whether our advisory model is the right strategic fit.
Book Discovery Call ↗🔒 Strict NDA & Non-Disclosure Bound • Managing Partner Direct Response